This is a creative project designed for Piá Sábia store. The goal is to incorporate iconic
elements of Rio de Janeiro, with a focus on Mate, a refreshing drink perfect for hot days.
elements of Rio de Janeiro, with a focus on Mate, a refreshing drink perfect for hot days.
Based on this idea, we've come up with two different visual approaches. The first one puts Mate
in the spotlight, using vibrant colors reminiscent of the ones Mate vendors carry.
in the spotlight, using vibrant colors reminiscent of the ones Mate vendors carry.
The second approach showcases a Mate vendor in action, capturing the lively
and welcoming atmosphere of Rio's beaches.
and welcoming atmosphere of Rio's beaches.
Our aim is to create a fun and playful illustration that brings forth a sense of satisfaction and
relaxation, just like sipping on a refreshing cold Mate on a sunny day.
relaxation, just like sipping on a refreshing cold Mate on a sunny day.
We'd like to give a special thanks to our team:
Illustration: Matheus ''Draau" de Pauli
Concept Artist: Henrique "Morpheuz" Neves
You can purchase the t-shirt at the link below:
PIA SABIÁ
